“Don’t close your eyes. Road safety concerns you too” is the campaign commissioned by Autostrade per l’Italia in collaboration with the Italian State Police and the High Patronage of the President of the Republic which aims to involve young people to raise awareness and fight indifference towards the tragic toll of 3100 road accident victims per year.
The commercial, directed by Carmine Elia, known in particular for “Mare Fuori” (italian tv series produced by Rai Fiction and Picomedia), with the exceptional participation of the actors Giacomo Giorgio, Raffaela Rea and Fausto Maria Sciarappa, is part of an integrated campaign spread on radio and TV channels, on the main (online and offline) national newspapers and on OOH and DOOH channels.
Furthermore, a specific video series was created for social media with the aim of showing the correct behaviors to adopt when driving.
The project is carried out by Ninetynine agency.
Production House: Officina38
Director: Carmine Elia
Executive Producer: Anna Frandino
Producer: Claudia Elisei
Dop: Marco Cozzupoli
Cast: Giacomo Giorgio, Raffaella Rea, Fausto Maria Sciarappa
Costume Designer: Giuliana Cau
Editor: Marco Garavaglia – Inlusion Creative Hub