For the client Zhermack, an international provider of cutting-edge materials and solutions for the dental, industrial and wellbeing sectors, we produced audiovisual content for the IDS 2019, International Dental Show in Cologne.
The video is shot in tabletop with super slow motion footage, that wants to enhance Zhermack’s raw material, an alginate powder.
The main challenge was to present a product that generally appears still, in a very dynamic and engaging way instead. Hence the choice to create explosions of colored powders.
Director: Greg Ferro