Officina38 puts on headphones and turns on the radio to one of the greatest rock radio music stations in Italy: Virgin Radio!
Officina38 produced Virgin Radio latest advertising campaign, conceive by the creative factory PIAZZASAMARCO and realized by Marco Rubiola.

Rock is a true  way of life, an art form and this is the reason why it can’t be categorized. In this advertising campaign, to represent this concept, each subject of the photo breaks down the barriers of stereotyping. This project was desigend for online advertising but also featured in press and outdoor posters displayed in major Italian cities.
BELIEVE IN ROCK! #StayRock

Creativity: Piazzasanmarco 
Photograper: Marco Rubiola
Producer: Claudia Elisei
Client: Virgin Radio