Pave and Go

Pave and Go is not just an innovative paving system; it is a real, exclusive entirely Italian-made revolution in the paving and covering sector.

Part of Emilgroup, one of the leading companies in the ceramic surfaces industry, Pave and Go has decided to raise the creativity bar higher to present its floors to the international market.

Shifting the typical tone of voice of the ceramic sector, the new 100% digital campaign was developed with a creative concept, characterized by an ironic and irreverent cut.

Officina38 managed the production and post-production of the 3 videos for this campaign, as well as the creative process in collaboration with the director Alessandra Cataleta.

International media planning includes Germany, Switzerland, Austria and Northern Europe.

Agency: BTREES
Production: Officina38
Post production: Officina38
Director: Alessandra Cataleta
DoP: Alessandro Vezzani
Scenography: Eliana Piantoni
Actor: Beppe Vetti