(Born to Read – International Book Fair Turin)

Animated video graphics. Made for the Salone del Libro Foundation, it tells the story of the project “Nati per Leggere” (Born to Read) and targets school-age children and their families.

The program, designed to incentivize cognitive development in children, was developed in collaboration with the Associazione Culturale Pediatri (Pediatricians Cultural Association) the Associazione Italiana Biblioteche (Italian Library Association) and the Centro per la Salute del Bambino (Center for Children’s Health)