Chicco Physioforma

PhysioForma™ is the exclusive shape chosen by Chicco for all its pacifiers. It helps positioning of the tongue forward, leaving the airways open, thus supporting physiological breathing and promoting natural orthodontic development.

Officina38 realised a series of minispots utilised by the brand to promote the product on their digital platforms and social media channels.

Agency: Phoenix Advertising

Director: Greg Ferro