Our innovation has the name of each of them.

Showing the people who work daily to develop an increasingly safe, smart and sustainable motorway network, making their work at the service of the country a protagonist: this is the objective of the new campaign by the Autostrade per l’Italia Group.

Launched in February 2023, the campaign was featured for weeks in the main national newspapers and online information portals as well as being visible in the major service areas of the motorway network, on the Group’s website and social channels.

Officina38 was in charge of the photo shooting, from shots to post-production. The creativity is from the Ninetynine agency.